Direct Mail 2
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Is one mailing enough to get new customers?
Often, no. Just like with ads, people have to see your mailings many times before ordering from you. Some mail marketers prepare a series of six or seven different letters and mailings and automatically send out a different letter in the series every few weeks until the customer buys, or until they reach the end of the series of letters. Each successive mailing brings in new customers that the preceding mailings didn't attract.
Where do I get mailing lists?
You can get mailing lists from companies called mailing list brokers. You can also get lists directly from some magazines and associations, or you can create your own lists from contacts in your industry or by calling companies likely to need your product or services and asking for the name of the purchasing agent, a department head, or whoever would be responsible for making purchasing decisions. Among the companies that rent mailing lists are:
Best Mailing Lists, Inc.
7505 East Tanque Verde Road
Tucson, AZ 85715
(520) 885-0400 or (800) 692-2378
http://www.bestmailing.com
Edith Roman Associates, Inc.
Blue Hill Plaza, 16th Fl.
P.O. Box 1556
Pearl River, NY 10965-3104
(800) 223-2194
Fax: 845) 620-9035
Experian
Marketshare
955 American Lane
Schaumburg, IL 60173
888 246 2804
http://www.experian.com/direct_marketing/index1.html
InfoUSA
5711 S. 86th Circle
PO Box 27347
Omaha, NE 68127-0347
(402) 930 3500
(402) 331 0176 fax
http://www.infousa.com/
Teleconnect, Inc.
2701 South Coliseum Blvd., Suite 1167
Fort Wayne, IN 46803
(888) 420-1126 or (260) 420-1126
http://www.teleconect.com
ZapData
D&B Sales & Marketing Solutions
460 Totten Pond Road
Waltham, MA 02451
781-672-9200
http://www.zapdata.com/
You can find many others in the Yellow Pages of your phone book or in the Standard Rates & Data Services (SRDS) directories available in your public library.
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