Public Relations for Business 2
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Is there any way to contact many editors at one time?
Try to get a wire service to cover your story. Two to contact are:
Associated Press
50 Rockefeller Plaza
New York, NY 10020
(212) 621-1500
http://www.ap.org/
Reuters
Three Times Square New York, NY 10036]
646) 223 4000 (switchboard) or (646) 223 6100 (for press releases)
http://about.reuters.com/aboutus/contacts.asp
Another option is to subscribe to the PR Newswire. This is a membership news service that distributes company press releases and publicity stories for a fee to media throughout the country or to only selected media contacts. PR Newswire is affiliated with many professional organizations. If you belong to a professional association you may already be a member and have special rates available to you.
PR Newswire
810 Seventh Avenue, 32nd Fl.
New York, NY 10019
Phone: 888-776-0942
http://www.prnewswire.com/services/bureaus.shtml
How do I get editors to actually write an article or talk about my product or service?
You have to have an interesting story, a "hook." The fact that you opened a new ice cream store might not excite many editors, but you might get local publicity by running a contest giving a desirable prize to the person who comes up with the best name for your new flavor ice cream you are introducing.
You also must know which media would be interested in the story you are presenting. "The major mistake people make is to propose stories that are not appropriate for the publication," says Ron Roel, Newsday business news editor/real estate. "Be familiar with the publications you are trying to pitch the story to. Know what kinds of stories they print, what the length is. Show that you have done some research and you have a particular reason to call about a particular story, not that you just want someone to write about you."
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